Singing in retirement complexes generates powerful effects for the participants. My research into those self-reported benefits give strong participant voice, and unique stories which all point to the physical, psychological, and emotional benefits of group singing. Gerontology is a field which is a growth area, where 1 in 4 New Zealand residents will be over 65 by 2045. Market research over the last decade has led to the production of www.singingforseniors.co.nz Dr Julie Jackson-Gough
Tuesday, June 4, 2013
The word is spreading
It is exciting to have contacts from around New Zealand and further afield asking about the Singing for Seniors programme. Following up is being done by my commercial manager. I have been contacted by the woman who ran the Weekend of Workshops in Tirau, to ask if I want her to contact groups there about the programme. She will set up the visits and we will visit together. Krissy Jackson, part-time high school music teacher of New Plymouth is planning how to market to the 23 villages in the greater New Plymouth area. Christchurch villages are being followed up in the next week. A day is being planned for the Rotorua area, and a three-day campaign around the Auckland villages.
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